Playground Brand Activation sought to create a unique festival activation for their client, Gordon’s Gin, at Milkshake and Mysteryland, establishing it as the ultimate starting point for visitors’ festival experience.
The walls of the activation were built using semi-transparent, coloured plexiglass, which created an inviting effect and gave the interior a summery, intimate atmosphere.
Central to the space was a semi-circular bar where dancers performed an energetic act at set times, ensuring the experience was complete.