Beergarden

We developed the beer garden entrance arch for ID&T, a feature area found at major festivals like Defqon.1 and Decibel. We were responsible for both the creative and technical design, in addition to managing the full development and production process. The beer garden served as a space to present and sell various specialty beers from AB InBev. We therefore designed an entrance that was not only functional and inviting but also perfectly aligned with the visual identity of the different beer brands. The result was a recognizable, style-consistent gateway that instantly set the right mood for visitors. Thanks to close collaboration with ID&T and AB InBev, we were able to deliver a powerful brand experience that was the perfect fit for both the festival environment and audience expectations.

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